EXCELR8 TEAMS WITH BOBBLE DIGITAL FOR 2025
EXCELR8 can today confirm a new partnership with Bobble Digital ahead of the 2025 Kwik Fit British Touring Car Championship season.
The team, which will run a four-car entry in Britain’s leading race series under the Team VERTU banner, will work alongside the Leeds-based business to improve its digital marketing strategies – with a focus on helping to grow the EXCELR8 brand off-track.
Headed by CEO Manni Singh, Bobble Digital was founded back in 2017 and has since gone on to secure multiple awards for its personalised marketing plans, all of which following the PIER methodology of Plan, Implement, Evaluate and Repeat.
Reflecting the rapid growth and success of the business since its formation, Bobble Digital has already expanded internationally with the introduction of new offices in Dubai.
EXCELR8 will join a growing list of clients from a wide range of sectors, with the Droitwich-based team providing Bobble Digital with its first steps into motorsport.
The company will work to improve EXCELR8’s digital offerings across multiple platforms, working on SEO, social media and advertising to help drive growth, with a particular focus on the team website and e-commerce platform.
EXCELR8 currently offers a range of products online from various Team Partners, including Draper Tools, Diamondbrite and FPZERO.
As well as working hand-in-hand with the team throughout 2025, Bobble Digital will also have a presence on one of the team’s front-running race cars and will also be present to cheer on EXCELR8 at events across the season, which kicks off at Donington Park in late April.
Manni Singh, Bobble Digital CEO, said: “We are excited to announce our official partnership with EXCELR8 Motorsport as their Digital Marketing Partner.
“As a passionate fan of motorsports, particularly the British Touring Car Championship, this collaboration is especially meaningful to me. The BTCC has captivated my interest from a young age, and I am thrilled to be working with the talented team at EXCELR8 and Justina Williams.
“Together, we are committed to amplifying the incredible work within BTCC and showcasing the energy of the fans like never before!”
Justina Williams, EXCELR8 Team Owner, said: “We are delighted to welcome Manni and his team at Bobble Digital onboard as one of our new Team Partners for 2025, and the start of what we hope can be a long-term relationship.
“Their knowledge and expertise in the field of digital marketing can only help us to grow as both a team and a business and will put us in a stronger position going forwards as we look to retain our position as one of the leading teams in Britain’s premier racing series.”
