EXCELR8, MILLERS OILS EXTEND BTCC PARTNERSHIP
EXCELR8 can today confirm a renewal of its partnership with Millers Oils for the 2025 Kwik Fit British Touring Car Championship.
Building on a successful collaboration in 2024, this continued agreement strengthens Millers Oils presence in one of the UK’s most popular and prestigious motorsport series.
As part of the partnership, Millers Oils branding will feature across all four EXCELR8 cars throughout the 2025 season although particular attention will be drawn to the entry driven by Michael Crees, who returns to the BTCC grid in 2025 following a break from competition.
His car will carry a striking half-livery in Millers Oils branding which also supports the UK’s defence industry, offering prominent and consistent brand exposure on track.
“We’re proud to be continuing our partnership with EXCELR8 Motorsport as they enter another competitive BTCC campaign,” said Jody Ogden, Marketing Manager – Automotive at Millers Oils. “It’s especially exciting to support Michael Crees’ return to the series with a standout car that will carry our branding prominently throughout the season as part of a UK Defence Industry branded theme. This partnership reflects our continued commitment to engaging with motorsport audiences at the highest level.”
In addition to on-car branding, the partnership will include comprehensive marketing and media exposure, with Millers Oils featuring in team communications, race-day content, social media campaigns, and promotional assets.
The collaboration also extends to exclusive hospitality opportunities and content creation designed to connect fans and customers with the heart of the action.
“We’re delighted to extend our collaboration with Millers Oils for another year,” said Justina Williams, EXCELR8 Team Owner, said.
“They’ve been a valued partner, and their increased branding presence this year reflects a shared vision for visibility and fan engagement. We’re especially pleased to be aligning their brand with Michael Crees’ return — it’s a great fit.”
The official livery reveal of Crees’ car, a dynamic new design that will highlight Millers Oils branding in bold fashion alongside the UK’s Defence Industry, signals Millers deepening relationship with one of BTCC’s most competitive teams.