EXCELR8 extends CSG partnership into 2024 BTCC season
The Bristol Street Motors with EXCELR8 team can today confirm that it has extended its partnership with purpose-driven, high-growth SaaS platform company CSG for the 2024 Kwik Fit British Touring Car Championship season.
The team, now operating from a new base in Droitwich, joined forces with CSG for the second half of the 2023 season, with the NASDAQ-listed company appearing on EXCELR8’s race-winning Hyundai cars for the first time during the sixth meeting of the year at Croft.
Over the period in which the partnership with CSG was in place, the team secured a race win at Donington Park amongst eight podium finishes, and took Jack Sears Trophy honours during the annual trip to Knockhill.
The five rounds last season enabled CSG, which works with some of the world’s most recognisable brands across the telecommunications, financial services, retail and healthcare industries, to explore first-hand how partnering with a title-winning outfit like EXCELR8 can provide a unique experience for customers; a key part of the ongoing success of both businesses.
The extended partnership will allow CSG and EXCELR8 to not only strengthen their working relationship, but also explore ways in which to further enhance the customer experience both trackside and in programmes away from the traditional race meetings.
Justina Williams, EXCELR8 Team Owner, said:
“We were pleased to welcome CSG onboard last summer, and we are delighted to announce that we are now extending our relationship into a full season.
“Our goal was always to try and develop a long-term relationship with CSG as their approach to business, and the focus they have on taking care of customers, is critical to a team like ours.
“We look forward to building on the relationship we have developed thus far,and are confident that we can have a successful year together in 2024.”
Simon Gleave, VP, UK & Ireland, CSG, said:
“As we embark on another exhilarating season of the Kwik Fit British Touring Car Championship, we are proud to continue our partnership with Bristol Street Motors and the EXCELR8 team for a second consecutive year.
“At CSG, we are committed to enhancing customer experiences and driving innovation in everything we do. With Bristol Street Motors and the EXCELR8 team, we are excited to deliver unforgettable moments on the track and beyond, setting new standards for performance, innovation and customer satisfaction.”
